Sales development
We take care of growth
The aim of our sales development measures is always an increase of sales result. Revenue growth means for us always the individual growth of each sales person. Therefore, we analyze potentials and maximize your persuasiveness thus increasing the sales performance of your whole team on the long term.
Sales Performance Improvement
We see our mission in increasing your sales success on the long term.
The performance improvement approach relates to the principle that behavior patterns within an organization can only be changed on the long term if they are considered within the complete system.
We analyze within the framework of a baseline survey the areas where the biggest potentials for an improvement of sales performance exist.
Then we work out a program for ideal development of your sales organization's sales performance.
Best Practice
Europe-wide operating logistics concern:
The number of new customers could be increased to 148 percent within a year.
How to significantly increase the performance of your sales team
Sales potential analysis
In our sales potential analysis we look at the sales abilities, processes and motivation of your salespeople and the influence of the organization in these areas. This holistic approach is eventually the reason we can accomplish significant and sustainable growth of revenue.
New customers & cross-selling
We design customer processing strategies. We analyze cross-selling and up-selling potentials at existing customers. For acquisition of new customers we design the most efficient strategy for you. From targeting to generation of leads to follow-up of offers.
Training
Blended Individual Training
Effectiveness and efficiency by alternating frontal- and video training
We work with specific practical examples which we work out in cooperation with our customers. Thereby we accomplish the ideal training result and the sales results of the salesperson are immediately improving.
Evaluation
Measuring of success
We define SPI Sales Performance Indicators we measure the development of the salesperson by.
The improvement of the sales performance is documented in a development plan. Thus our customers see the progress of of the development process in real-time. The increase of sales performance is measured in a sales performance report.
Analysis
Strategy
Analysis
In our sales potential analysis we measure three substantial influences on sales performance. Extrinsic and intrinsic motivation of the salesperson, design of the sales process from the organization's and the individual salesperson's end, as well as the individual sales abilities of the sales team. Thus we can work on those aspects having the biggest impact on sales performance.
We consult you on which processes can be optimized and which organizational measures the motivation of the salespeople can be increased by.
Sales Potential Analyses makes our sales training courses more effective and cost efficient
This holistic approach is eventually the reason for our customers being able to achieve a significant and sustainable revenue growth.
Extrinsic
Development potential inside the company
Programs for further development
Satisfaction with system of remuneration
Bonus and incentive regulations
Leadership
Instruments of distribution control
Intrinsic
Motivational and inhibiting factors
Fears
Identification with company
Identification with product
ORGANIZATION
Generating of leads
Offer management
Customer relationship management
Complaint management
Measurement of sales performance
Salesperson
Selection of targeted customers
Acquisition of new customers
Follow-up of offers
Cross-selling and up-selling
Planning of customer visits and itineray
Complaint management
Personality
Openness
Extroversion
Tolerance
Neuroticism
Behavior
Rapport
Conveying of trust and competence
Customer analysis
Argumentation
Negotiation
Making agreements
Strategy for existing customers
Cross Selling & UP Selling
More turnover is most efficiently generated by tapping into the potential of existing customers.
We define who of your customers has the highest up-selling and cross-selling potentials.
Subsequently, we design a strategy for exploiting untapped customer potential and train your customers how to analyze their existing customers best and how to argue their solutions.
New customer strategy
.
The acquisition of new customers certainly poses the biggest challenge, but is also the biggest chance for your growth.
We determine together the most promising target customers and work out strategies in order to win leads.
We train your inside sales team as well as your field reps in cold calling.
We offer trade fair training courses for ideal first approaching of customers. Through intensive training of ability of customer analysis and increase of persuasiveness, your salespeople accomplish significantly higher closing rates.
From target customer to customer
Sales Training
As pure sales specialists and in order to guarantee a significant improvement of your a sales organization's performance, we offer a great variety of topics in relation to sales development measures. Thus we can ensure that your sales organization develops exactly where there are most effects on your sales results.
Sales training topics
We offer you training courses for head of sales, coaching for head of sales, key account training, training for sales representatives, trade fair training courses, training on the job, both for inside and outside sales team, as well as training courses for cold
Training methodology
We often asked ourselves, how to unite effectiveness and efficiency. The answer is our Blended Individual Training. A sales training alternating between frontal training and video training where salespeople are developed on the basis of potential analysis individually.
Blended individual Training
100% Individual
At our Sales Potencial Analysis we determine strengths and weaknesses in sales behavior, and then train each salesperson individually, according to content as well as duration of training. Therefore, each participant will be able to live up to their full potential.
100% Practice
We work using concrete practical examples, which we work out in cooperation with our customers. This way, a perfect training result is accomplished and the sales results of salespeople are improved immediately.
Efficiency
By combining sales and video training sustainable anchoring of acquired knowledge is accomplished, which in turn leads to significant growth in revenue.
Measurability
In our development plan we document continuously how the sales skills of sales people are improving. According to previously defined sales performance indicators we measure the increase in sales performance.
Cost Efficient
The required time investment at BIT is at approx. 20 percent of a regular sales training. The cost-savings of BIT in comparison to frontal training is 50 percent.
Modules designed individually for each sales representative take care of long term development
A scientific sales method for more persuasiveness.
NeurAsell
©
By using the NeurAsell© concept salespeople can generate rapport faster as well as convey trust and competence. They make the customer question their existing solutions and argue more convincingly. Thus getting more appointments and higher closing rates in sales calls.
Scientific
The Neurasell Sales Model had been developed throughout a research period of ten years, based on the analysis of 1,000 sales calls and meta analysis of 38 international sales studies.
Tried and Tested
Throughout the past 20 years more than 18,000 sales professionals have participated in our sales training courses. Salespeople from Europe, US and China have been using the Neurasell Sales Model successfully. Many of our clients have been able increase their revenue significantly.
Product specific
We define together with you the influence of rapport, trust and competence on the purchase decision of your customer. Which customer issues your product/service addresses best. We develop a made-to-measure question strategy for ideal reasoning.
Individualised
We work with all sales representatives on their ability to build up rapport, trust and competence. We improve there customer analyses and increase their power of persuasion.