Sales Training

Sales training courses that get results!

The requirement of our sales training is clearly to reach a high return on investment for our customers. Therefore, we focus our training contents which have the best effect on the increase of sales results. At the same time we guarantee sustainable change of behavior in your salespeople by a unique training methodology.

effectiveness of sales training courses:

In order to establish new behavior patterns, intensive training of the newly acquired knowledge is required. Even if salespeople see themselves on video after a two-day training twice, receiving feedback by the trainer afterwards, they have internalized the new behavior too little in order to apply it in sales practice on the long term. In this context the ideal relation of 15 percent  theory and 85 percent practical training is required. Control of success is especially important for the improvement process.


Efficiency of sales training courses

Salespeople have different strength and weakness profiles and, therefore, require very different content of training. If all salespeople receive the same know-how, a part of the content is irrelevant to some participants. This is inefficient as valuable time is lost at the customer's. Each  lost sales day sets a company back more than 1,000 € per salesperson.

A study in the USA shows how many percent of the seminar content are lost after different periods of time. While, after one month, one still can remember more than half of sales training's contents, this value diminishes to four percent after one year.


1 Monat

3 Monate

6 Monate

1 Jahr

We take care of growth

The focus of our sales development measures is always aimed at an increase of sales results. Revenue growth for us always means individual growth of each salesperson. Therefore, we analyze potential and maximize persuasiveness, at the same time increasing the sales performance of your complete team on the long run.

Combining effectiveness and efficiency

Blended individual Training

100% Individual

At our Sales Potencial Analysis we determine strengths and weaknesses in sales behavior, and then train each salesperson individually, according to content as well as duration of training. Therefore, each participant will be able to live up to their full potential.

100% Practice

We work using concrete practical examples, which we work out in cooperation with our customers. This way, a perfect training result is accomplished and the sales results of salespeople are improved immediately.


By combining sales and video training sustainable anchoring of acquired knowledge is accomplished, which in turn leads to significant growth in revenue.


In our development plan we document continuously how the sales skills of  sales people are improving. According to previously defined sales performance indicators we measure the increase in sales performance.

Cost Efficient

The required time investment at BIT is at approx. 20 percent of a regular sales training. The cost-savings of BIT  in comparison to frontal training is 50 percent.

A scientific sales method for more persuasiveness.



By using the NeurAsell© concept salespeople can generate rapport faster as well as convey trust and competence. They make the customer question their existing solutions and argue more convincingly. Thus getting more appointments and higher closing rates in sales calls.


The Neurasell Sales Model had been developed throughout a research period of ten years, based on the analysis of 1,000 sales calls and  meta analysis of 38 international sales studies.

Tried and Tested

Throughout the past 20 years more than 18,000 sales professionals have participated in our sales training courses. Salespeople from Europe, US and China have been using the Neurasell Sales Model successfully. Many of our clients have been able increase their revenue significantly.

Product specific 

We define together with you the influence of rapport, trust and competence on the purchase decision of your customer. Which customer issues your product/service addresses best. We develop a made-to-measure question strategy for ideal reasoning.


We work with all sales representatives on their ability to build up rapport, trust and competence. We improve there customer analyses and increase their power of persuasion. 

      ©2016 Angerbauer & Partner | All rights reserved | Impressum

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